Ways To Find More Customers For Your Business Without Spending Any Money- Youngprenuer

Every marketing budget doesn’t have to be extravagant. While many businesses spend large sums ranging in millions of Naira on promoting their products and services, a few others spend next to nothing and achieve almost the same results or even better. A lot of businesses put in a lot of marketing efforts to find more customers for their businesses. 

If you don’t have the budget most large businesses do, there are several other ways to find customers for your business without spending any cash, or spending as little as possible.

 1.Take Advantage Of Online Communities & Market Places

One great way to find more customers for your business is to take advantage of online communities and market places. Online communities like Facebook, Twitter, Instagram, Nairaland, and a few others are a great way for businesses to sell their merchandise. You can start a Facebook page and ask your friends to share your product posts, so it can get a wider outreach. You could also do the same with Twitter, and Instagram. As you grow a loyal follower base on social media, you can always be re-marketing to your followers without spending any cash.

You can also patronize online marketplaces like Jumia, Konga, OLX, and a lot more to sell your merchandise. Doing this, you don’t pay any sign up costs. You only get charged a percentage fee whenever you have a successful sale.

Taking advantage of online communities and marketplaces is a free way to get more customers and sell more products without spending on marketing.

2. Offer Customers Incentives To Share Your Business

To provide incentives to your customers, you could offer them an exciting bonus product or service for every new customer they bring to patronise your business. For example, Swift Networks in Nigeria incentivized their customers by offering a free one month internet connection service for every new customer they refer to Swift that finally makes a purchase. 

Many businesses can leverage on the power of incentives to find new customers for their businesses.

3. Do Giveaways

There’s nothing more exciting than free stuff! People would do anything to get a product or service for free, especially when you’re announcing a massive giveaway. One way to get more customers to use your products and services is to first offer it to them for free. 

Give them a taste of it. If what you’re offering is really good, some will come back to buy the full product or service. An example of these are SaaS solutions that offer you a free 14 day trial. Since you know you could use the service for 14 days without paying, you’d be motivated to try it out. When you eventually decide that you truly need the service, you can subscribe for the full solution.

This has really helped a lot of businesses boost their customers base.

4. Leverage Your Existing Networks

This involves taking advantage of your friends, family, partners, co-workers, and more to get more sales leads. Try to provide your products and/or services to those of them that need it, and have them introduce you to people they know that may also need what you’re offering. By doing this, you could have your immediate networks help you find more customers for your business.

5. Offer Discounts & Deals

People love a good old deal. For instance, e-commerce businesses could pair up two products, slash their total prices, and offer them for sale. This strategy would get even passer-bye’s attentions, and prompt a bunch of them to take advantage of the deal as a first purchase. People love wonderful and unbelievable discounts. Offering mouth watery deals would help you find more customers faster than you imagined

Quotes

“"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” Sam Walton.